Elena Hearty graduated from the University of Virginia in Y2K with a BS in Computer Science. Since then, she spent over fifteen years of her career focused on online advertising, which afforded her the opportunity to explore everything from mobile app development to big data solutions running in the cloud. This experience left her with a fascination for what makes audiences tick, so in 2017, Elena left her position as an architect at Oath to pursue this interest full-time at ICX Media, a video analytics startup in Washington, DC. There, she puts her varied expertise to good use providing insight into the behavior of social media users.
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