Marketing in the Digital Age presented by Enradius
We are Connected! The Internet has given us so many choices to watch, listen and entertain ourselves, how do advertisers reach all of these consumers efficiently and effectively. Join leaders from various industries speaking on how to reach consumers and the various tactics in this ever-changing landscape.
7:30 am - 8:15 am - Coffee & Networking
8:15 am- 9:00 am - The Future of Marketing
Marketing must evolve with the change in media. The future is bright! Learn from leaders at Google, Yext, BIA/Kelsey, and Barcoding.com. Market research and trends, measuring in-store traffic, chat bots, and audio AI are all in the conversations. Plus, how RFID tags, Beacons and GPS will affect marketing in the future.
9:10 am- 9:55 am The On-Demand Movement
We are an on-demand society. From on-demand entertainment to food, cars, and retail delivery. We want it and we want it now. Hear how businesses and content creators are monetizing the on-demand trend to give consumers what they want, including content and audience creation and how to monetize it with advertising.
10:00 am - 10:45 am - Podcast Potpourri
Podcasting has exploded and is an extension of on-demand entertainment. Join the revolution as you hear from broadcasters, podcasters, and distributors within the industry on how to create and monetize content.